Best Marketing Data Sets for Market Analysis and Lead Gen

  Time to read: 4 Minutes   So how can a company get its hands on the best marketing data sets? We’re not talking about marketing reporting technology, but data that they might [...]

Solving B2C Marketing Problems With Technology

Time to read: 5 Minutes   We kicked off the Martech Magnified 2018 Conference with an awesome presentation from Mike Lukich of Total Wine & More, who had some insightful things to say [...]

SaaS Companies: Getting and Converting Free Trials into Sales

Time to read: 3 Minutes   In October’s DC MarTech Talk – a B2B SaaS app – talked about free service trials.  Many SaaS apps use, and rightly so, free trial periods.  The [...]

Google Adwords or LinkedIn Ads?

  Time to read: 3 Minutes For our June 2017 DC MarTech Talk, the topic was lead sources that make the sale. Based on many experiences, here we toss out a fairly standard performance [...]

Five Tips to Conquer the Great Email Crisis of 2017

Some background:  Last month, I took 3 vacation days. Honestly, I thought I would actually work.  Once there, decided to actually take time off, so all I did was keep up with email. Mostly [...]

What are Social Media Pros and Cons

Time to read: 6 Minutes   Ah, social media, the nexus of connection in today’s world. Dying to know what your third-grade teacher is up to? Hit that search box. Curious about the music [...]