Preparation includes good research, a good plan and the right gear. With it, you’re confident. Without it, you’re more likely to have problems, get fearful or make bad decisions – all avoidable.
In a world full of boring (static, lazy, insert badness of your choice here) content, it's easy to get lost in the crowd. Make every idea, design, campaign, and marketing asset, break new ground - not just retread the same, old path.