Power Growth with Great Marketing Content
It’s hard to be visible in today’s thick and swirling information fog. Buyers are constantly hit with endless info where nothing stands out. To cut through, you need great marketing content that shines like a beacon beckoning buyers.
Great content – as in original and entertaining – is a constant challenge
After a while, it’s sadly too easy to sound the same as your competitors. This is known as the Same-y Disease.
But nothing slows demand growth like a bad case of Same-y. It starts like a cold with minor boring content symptoms. Left untreated, your content becomes chronically dull. And by then, it’s almost always fatal.
Fight ‘Same-y’ because original marketing content fuels your growth engine
If diseased Same-y fuel goes into the tank, the engine stalls. Your Really Big Idea goes no where, trapped in place to rot in the wilderness. On the other hand, great marketing content is rocket fuel.
Use Marketing Content that is Interactive
Interactive marketing content is a like a conversation between buyers and marketers – and it’s fun and compelling. Thus, it’s just a better experience with more value. Buyers get more lively content while marketers get better campaign insights.
Best way to stand out
Our Marketing Content Development Services: The Cure for Same-y
Calculators That Convert
Every sale, particularly in technology is rooted in economics; nothing tells the economic story better than interactive ROI or TCO tools. They are, hands down, the most effective lead generation assets in the marketing tackle box.
Working well in the top and bottom of the sales funnel, the best calculator tools highlight both your value and differentiation. Further, they’re easy-to-use and understand, as well as transparent and credible. Oh, and great design helps, too.
So, trust us to create your calculator to fill your funnel and convince closings.
Surveys and Assessments That Shine a Light
Surveys and assessments are familiar marketing tools. Assessments use about 4-6 questions while surveys, are usually much longer. However, both make for original thought leadership content assets. In addition, both assessments and surveys can qualify prospects or score them according to answers.
Our our strong primary market research skills, our surveys and assessment get the info goods, while also efficiently attracting qualified leads and closing customers.
Interactive EBooks That Engage
Remember the last time you read a white paper? Well, we can’t either. That’s why we’re huge fans of more personalized and engaging interactive eBooks.
Like static eBooks, interactive ones are best for mid and bottom funnel campaigns. For example: in the middle, use an interactive eBook about best practices. At the bottom, use one to show your product in in existing customer environment.
Since we’re old hands at eBooks, we’ll energize your pipeline and turn prospects into customers.
Infographics That Inform
Infographics engage with a visual story using data, charts, and pretty design. They’re very low risk for Same-y Disease and since they tend to get shared, they’re great for the top and mid funnel,
Our unbeatable data skill together with strong information design makes us the Leonardo DaVinci of infographics. Give us your data and we’ll hand you art that attracts leads, moves them to qualified leads, and ultimately customers.