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When I work with clients to build their outbound programs I always start with first things first…their installed base. The reasons are two-fold. First, it demonstrates where they’ve been most [...]

After days and days of data cleaning for analysis and lead generation, it’s time to constructively vent….stand by for a less than exciting, but very necessary post. Tech firms seriously [...]

This week, I went to RSA, an event where security vendors and professionals connect. As mentioned in the past, security is paramount to the sustainability of the network.   To leverage the [...]