Solving B2C Marketing Problems With Technology
Time to read: 5 Minutes We kicked off the Martech Magnified 2018 Conference with an awesome presentation from Mike Lukich of Total Wine & More, who had some insightful things to say [...]
Going All In: An ABM Case Study
Time to read: 5 Minutes Transitioning to Account-based Marketing (ABM) isn’t a software upgrade; it’s a total marketing system overhaul. So what is all the fuss about? Why transition [...]
