Solving B2C Marketing Problems With Technology

Time to read: 5 Minutes   We kicked off the Martech Magnified 2018 Conference with an awesome presentation from Mike Lukich of Total Wine & More, who had some insightful things to say [...]

Going All In: An ABM Case Study

Time to read: 5 Minutes   Transitioning to Account-based Marketing (ABM) isn’t a software upgrade; it’s a total marketing system overhaul.  So what is all the fuss about?  Why transition [...]