Data Management Platform and Ad Tech: Barclaycard on the Adobe Ad Cloud

Time to Read: 4.5 minutes Last week, we attended an event on the Adobe Ad Cloud. To be exact, a Barclaycard marketer talked about her experiences with it. Before we dive in, let’s first take a [...]

6 Resourceful Marketing Data Tips

Time to read: 2 Minutes   In our last post, we talked about where to get marketing data sets. Of course, the type of marketing data you need depends on the goal. If you have a big budget, [...]

Best Marketing Data Sets for Market Analysis and Lead Gen

  Time to read: 4 Minutes   So how can a company get its hands on the best marketing data sets? We’re not talking about marketing reporting technology, but data that they might [...]