How the Facebook Meltdown Affects Marketers

3 Minute Read July 26th 2018 was historic for the stock market and for Facebook. Its stock declined about 20% for a market capitalization loss of $113 billion in one fateful day. We’re not [...]

Matching Positioning and Messaging Development to Your Growth Stage

4 Minute Read A strategic positioning and messaging framework evolves with company lifecycle. But it bears reinforcing that just as positioning and messaging change, development methods change, [...]