More From the Blog

Time to Read: 4.5 minutes Last week, we attended an event on the Adobe Ad Cloud. To be exact, a Barclaycard marketer talked about her experiences with it. Before we dive in, let’s first take a [...]

Time to read: 2 Minutes   In our last post, we talked about where to get marketing data sets. Of course, the type of marketing data you need depends on the goal. If you have a big budget, [...]

  Time to read: 4 Minutes   So how can a company get its hands on the best marketing data sets? We’re not talking about marketing reporting technology, but data that they might [...]

  Time to read: 4 Minutes Compelling marketing blogs and content that inspires action, at its deepest root, is emotionally-driven. You read about a new app, imagine how easy it will make [...]

Time to read: 1.5 Minutes   Machine learning for marketing is getting more and more attention. Last November, Entrepreneur published the 5 Reasons Machine Learning is the Future of [...]

It’s well-known that 65 to 70% of content is never seen, creating tremendous and expensive inefficiencies. In this event, we’re taking this one on with the help of two rock star [...]

Time to read: 5 Minutes   We kicked off the Martech Magnified 2018 Conference with an awesome presentation from Mike Lukich of Total Wine & More, who had some insightful things to say [...]

Time to read: 5 Minutes   Transitioning to Account-based Marketing (ABM) isn’t a software upgrade; it’s a total marketing system overhaul.  So what is all the fuss about?  Why transition [...]