Best Marketing Data Sets for Market Analysis and Lead Gen
Time to read: 4 Minutes So how can a company get its hands on the best marketing data sets? We’re not talking about marketing reporting technology, but data that they might [...]
Can Artificial Intelligence Write Effective Marketing Content?
Time to read: 4 Minutes Compelling marketing blogs and content that inspires action, at its deepest root, is emotionally-driven. You read about a new app, imagine how easy it will make [...]
Apps that Help Organizations Better Connect with Customers and Thrive
Last week in DC – we went to 2 great vendor events to check out new vendors and technologies. Those vendor events? We went to see ServiceNow CSM, a technology that collects and prioritizes [...]
5 Considerations for Choosing Location-based Data for Marketing
Time to read: 3 minutes Mobile marketing, empowered by location-based data, is big. According to BIA/Kelsey, mobile advertising alone is nearly $20 billion in 2018. Big markets mean marketers [...]
Why Your Strategy Starts with Knowing Total Addressable Market
Time to read: 2 Minutes Most marketers and business people don’t start here. But they should and we’re here to lay out the case for why your strategy starts with knowing total [...]
ABM and Choosing B2B Target Accounts
We talked about B2B Account-based Marketing (ABM) in our last DC Marketing Tech Talk. For those of you new to ABM, it’s a strategic approach where marketing and sales teams first [...]
Account-based Marketing Best Way to Develop New Tech Markets
Woo hoo! Account-based marketing (ABM) is the next DC Marketing Tech Talk next week. At WaveLength Analytics, Account-based Marketing is a favorite topic. We’ve been preaching it long [...]
