Best Marketing Data Sets for Market Analysis and Lead Gen
Time to read: 4 Minutes So how can a company get its hands on the best marketing data sets? We’re not talking about marketing reporting technology, but data that they might [...]
Solving B2C Marketing Problems With Technology
Time to read: 5 Minutes We kicked off the Martech Magnified 2018 Conference with an awesome presentation from Mike Lukich of Total Wine & More, who had some insightful things to say [...]
SaaS Companies: Getting and Converting Free Trials into Sales
Time to read: 3 Minutes In October’s DC MarTech Talk – a B2B SaaS app – talked about free service trials. Many SaaS apps use, and rightly so, free trial periods. The [...]
Google Adwords or LinkedIn Ads?
Time to read: 3 Minutes For our June 2017 DC MarTech Talk, the topic was lead sources that make the sale. Based on many experiences, here we toss out a fairly standard performance [...]
Five Tips to Conquer the Great Email Crisis of 2017
Some background: Last month, I took 3 vacation days. Honestly, I thought I would actually work. Once there, decided to actually take time off, so all I did was keep up with email. Mostly [...]
What are Social Media Pros and Cons
Time to read: 6 Minutes Ah, social media, the nexus of connection in today’s world. Dying to know what your third-grade teacher is up to? Hit that search box. Curious about the music [...]
